Automotive Digital Marketing Solutions | Dealer.com

QUALITY LEADS & HIGHER PROFITS START WITH

BETTER WEBSITES

Get proven results with the automotive industry’s most comprehensive digital marketing agency.

Dealer.com is part of a powerful ecosystem of retail solutions from Cox Automotive

97,104

different website
combinations
3.4x
faster website speed

EXPERIENCE MORE LEADS AND PROFITS

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Dealer.com is part of a powerful ecosystem of retail solutions from Cox Automotive

Our Solutions

Grow relationships and improve revenue with insights and strategy powered exclusively by Dealer.com and Cox Automotive. Deliver the right message to the right consumer at the right time with personalized dealership websites, data-driven advertising, and agency-quality managed services.

Personalized Websites

Build a fast, modern website that customers will want to use and take what you know about their shopping experience to personalize what they see. Work with professionals who know your business and how to create an online retail experience that will bring in more qualified leads.

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Precision Advertising

Advertise your dealership to customers where they already spend time online, then show them exactly what they’re looking for based on who they are and what they’ve already been browsing across the internet. Give them the information they need to choose you for the vehicle or services that meet their needs.

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Marketing Services

Get the most value from your marketing dollar with a team of experts behind you. Work with people who understand your dealership’s needs and have the online marketing know-how to help you stay competitive. From websites to search engines to social media and beyond, our people work to build your success.

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Digital Retailing

Build trust and confidence by letting consumers choose how they want to purchase and do as much of their deal online as they want with a modern, easy-to-use shopping experience. Access exclusive Cox Automotive data and insights to guide each customer from start to finish.

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Cox Automotive Deal Central

Experience the technology, insights and guidance from our most powerful retail solution.

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Get Started

We’d love to help you optimize your sales and profitability.

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Your Goals Matter. Let’s Crush Them Together.

Engaging customers and turning them into buyers takes the right combination of technology, data and expertise. Identify your top opportunities to discover the solutions that meet your dealership’s needs and help you achieve your goals.

I’d like to get more buyers from my website.
I want to get the most value for my advertising dollars.
I need help managing my digital marketing and advertising strategy.
I want to give customers more ways to buy how they want to buy.
I need to ensure I’m measuring the right things.
I want my dealership to be easier to find online.
I’d like to improve my personalization to stand out from the competition.
I want to add video to my marketing mix.
I’d like to get more buyers from my website.

Personalize the customer experience.

A truly personalized, responsive website driven by customer data is a key automotive marketing solution that increases views, engagement and the likelihood of penciling a deal.

start personalizing my website

I want to get the most value for my advertising dollars.

Advertise with precision.

Connect with in-market shoppers across the internet with data-backed automotive digital marketing including display and retargeting, paid search, video, social media.

start improving my advertising impact

I need help managing my digital marketing and advertising strategy.

Work with automotive marketing pros.

Keep your staff focused on what they do best and let our team of car dealership marketing experts take on tasks including website management, SEO, content and creative, and social and reputation management.

start managing my marketing

I want to give customers more ways to buy how they want to buy.

Deliver seamless digital retailing.

Accelerate My Deal lets consumers follow their preferred path to purchase across Autotrader, Kelley Blue Book, and Dealer.com with Kelley Blue Book® My Wallet.

start speeding up my deals

I need to ensure I’m measuring the right things.

Get actionable insights.

Track the performance of your automotive digital marketing initiatives with more than 180 KPIs on the nVision digital analytics platform.

start driving my strategy with the right metrics

I want my dealership to be easier to find online.

Improve your search visibility.

With a full suite of powerful SEO marketing tools, you can improve your website’s organic search rankings to improve local reach and website traffic.

start search engine optimization

I’d like to improve my personalization to stand out from the competition.

Develop agency-level creative.

Work with a team of professionals who combine automotive digital marketing expertise with creativity and strategy to produce high-quality campaigns and creative assets.

start customizing my marketing content

I want to add video to my marketing mix.

Help shoppers visualize your offerings.

Take car dealership marketing to the next level with video advertising solutions that give shoppers a closer look at your inventory and service offerings.

start creating video content

Dealer.com integrates with other technologies

Cox Automotive streamlines operations from inventory acquisition to marketing and sales, enhancing efficiency and helping departments achieve their objectives, delivering significant benefits to the dealership.

SEE OUR INTEGRATIONS