PERFORMANCE THAT PAYS

From modernized shopping experiences to improved online ranking and visibility, better advertising targeting and reach, and the largest automotive data ecosystem from Cox Automotive – Dealer.com has the integrated solutions to help your digital marketing strategy succeed.

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33%

Greater lead submission rate

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65%

Higher close rate on Accelerate My Deal leads

Choose the right solutions for your dealership

DEALERSHIP WEBSITES

MANAGED SERVICES

ADVERTISING

DIGITAL RETAILING

Digital Storefront

Produce stronger leads and drive more conversions with a personalized online experience tailored to your customers. Our mobile-first websites connect inventory and fixed operations with in-market shoppers, delivering smarter digital experiences that reflect your brand and drive measurable results across every device.

OEM Programs

Align your dealership with the automotive brand to provide a seamless consumer experience and drive sales. Our OEM-compliant solutions ensure your website meets manufacturer standards, supports incentive programs, and delivers a consistent, trusted experience for every shopper.

Analytics

Comprehensively review your digital presence and competitive landscape to drive your marketing strategy. Actionable insights and transparent reporting help you understand website traffic, engagement, and inventory health, empowering you to make data-driven decisions that boost performance and ROI.

FAQs

What makes your platform different from others?

Our platform offers unmatched customization and superior SEO tools, designed specifically for automotive dealerships.

How do integrations work with existing systems?

We seamlessly connect with various CRM and inventory tools, enhancing your dealership’s efficiency.

How does mobile optimization benefit my dealership?

We use responsive design techniques to create a consistent experience on various devices, ensuring your website looks great and functions reliably.

Can I track my website’s performance?

Yes, our analytics dashboard provides real-time insights to help you make informed decisions.

Is customer support available?

Yes, our dedicated support team is available to assist you whenever needed.

Website Management

We handle routine updates, OEM compliance checks, and site optimizations so your website stays accurate and aligned with brand standards. Our team manages content edits, design adjustments, and technical settings—freeing your staff to focus on sales while ensuring your site delivers a smooth, shopper-friendly experience.

SEO

Improve your search visibility with strategies tailored for automotive retail. We optimize site structure, content, and local listings to attract qualified traffic. Ongoing monitoring and adjustments keep your rankings strong, helping you connect with in-market shoppers and convert more leads without extra effort from your team.

Content & Creative

Get custom content and creative assets designed for your dealership. Our agency-grade team builds compliant campaigns, landing pages, and visuals that reflect your brand and drive engagement. These updates keep your marketing fresh, improve user experience, and support better performance across your website and advertising channels.

Social & Reputation Management

We manage your social presence and online reputation so you stay connected with customers. From posting content and responding to reviews to optimizing profiles, our automotive-focused team helps you build trust and engage your community through social channels.

Display & Retargeting

Reach in-market shoppers wherever they browse online with dynamic, OEM-compliant ads powered by Cox Automotive data. Retarget past visitors, promote inventory and services, and protect against fraud. This strategy builds trust, drives engagement, and converts high-intent shoppers while delivering measurable ROI for your dealership.

SEM/Paid Search

Capture high-intent shoppers at the top of search results with precision-targeted campaigns. Powered by vAuto data and real-time pricing insights, SEM ads maximize visibility and drive qualified traffic to your VDPs. Optimize spend while improving lead quality and accelerating conversions for a competitive edge.

Video Advertising

Showcase inventory and dealership services through compelling video ads across YouTube, Meta (Facebook), and Connected TV. Combining agency-grade creative, OEM-compliant templates, and Cox Automotive data, these campaigns engage shoppers where they consume video content and turn views into leads for your dealership.

Social Media Advertising

Engage local, in-market audiences on platforms like Meta (Facebook) and Instagram with dynamic inventory ads tailored to shopper behavior. Retarget website visitors and attract new prospects with personalized content that builds brand awareness, drives traffic, and converts social engagement into actionable leads.

Analytics

Turn data into actionable insights with advanced reporting tools that measure campaign performance and shopper behavior. Dealer.com Analytics delivers real-time dashboards and customizable reports, helping you optimize advertising spend, refine strategies, and improve ROI. Make smarter decisions with transparent metrics that drive continuous improvement and dealership growth.

Dealer.com Digital Retailing

Give shoppers the flexibility to start, structure, and customize their car-buying journey online—on their terms. From calculating payments to valuing trade-ins and applying for credit, this omnichannel solution ensures a seamless transition from digital to in-store, reducing friction and delivering a personalized experience that builds trust and accelerates deals.

Cox Automotive Deal Central

Be among the first to experience Cox Automotive Deal Central—a next-generation platform that unifies online and in-store deal-making. Powered by AI and real-time insights, it streamlines approvals, simplifies workflows, and connects every step of the process. Dealers gain speed and profitability, while customers enjoy a transparent, modern buying experience without repeated steps.